Branding is one of the biggest issues in business. More value is attached to brand than any other item on most company's balance sheets. William Murray introduces a new way of looking at the marketing mix and brand definitions.
| ISBN-13: | 9780273650959 |
| ISBN-10: | 0273650955 |
| Publisher: | Financial Times Prentice Hall |
| Publication date: | 2000 |
| Edition description: | First Edition |
| Pages: | 236 |
| Product dimensions: | Height: 8.5 Inches, Length: 9.25 Inches, Weight: 1.68212705906 Pounds, Width: 0.5 Inches |
| Author: | Will Murray |
| Language: | en |
| Binding: | Paperback |
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