This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.
| ISBN-13: | 9780071315036 |
| ISBN-10: | 0071315039 |
| Publisher: | McGraw-Hill Higher Education |
| Publication date: | 2012 |
| Edition description: | 7th edition |
| Pages: | 316 |
| Product dimensions: | Height: 9.99998 Inches, Length: 7.999984 Inches, Weight: 1.36025215654 Pounds, Width: 0.499999 Inches |
| Author: | Joseph R. Dominick, Fritz Messere, Barry L. Sherman |
| Language: | en |
| Binding: | Paperback |
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