This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
| ISBN-13: | 9780072410631 |
| ISBN-10: | 0072410639 |
| Publisher: | McGraw-Hill |
| Publication date: | 2002 |
| Edition description: | 2nd |
| Pages: | 705 |
| Product dimensions: | Height: 10 Inches, Length: 8.4 Inches, Weight: 3.24299987402 Pounds, Width: 1.33 Inches |
| Author: | F. Robert Dwyer, John F. Tanner |
| Language: | en |
| Binding: | Hardcover |
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