• Business Marketing Strategy: Concepts and Applications (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Business Marketing Strategy: Concepts and Applications (MCGRAW HILL/IRWIN SERIES IN MARKETING)

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SKU SHUB67214
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Est. Date: Feb 19, 2026
Overview

Rangan is a 225 page paperback containing selected readings with the majority being from the "Harvard Business Review". It will have a strong managerial focus making it appealing to manager and future managers.

Product Details

ISBN-13: 9780256169102
ISBN-10: 0256169101
Publisher: Richard d Irwin
Publication date: 1995-01-05
Edition description: 1
Pages: 192
Product dimensions: Height: 9.25 Inches, Length: 7.5 Inches, Weight: 1.3007273458 Pounds, Width: 0.5 Inches
Author: V. Kasturi Rangan, Benson P. Shapiro, Rowland T., Jr. Moriarity
Language: en
Binding: Paperback

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