This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.
| ISBN-13: | 9781403976222 |
| ISBN-10: | 1403976228 |
| Publisher: | Palgrave Macmillan US |
| Publication date: | 2008-04-09 |
| Edition description: | 2008 |
| Pages: | 259 |
| Product dimensions: | Height: 8 Inches, Length: 6 Inches, Weight: 1.0692419707 Pounds, Width: 1 Inches |
| Author: | S. Singh |
| Language: | en |
| Binding: | Hardcover |
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