• Business Research Methods

Business Research Methods

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SKU SHUB54445
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Overview

Introduces the whys of research, outlines the process and the proposal stage, and finally explores the ethics involved with research undertakings. This title features different types of research. It also features chapters on sampling strategies, interviews, surveys, observational research and ethnography and ends with a chapter on experiments.

Product Details

ISBN-13: 9780077107420
ISBN-10: 007710742X
Publisher: McGraw-Hill Education
Publication date: 2005
Pages: 596
Product dimensions: Height: 9.76376 Inches, Length: 7.4803 Inches, Weight: 0.00220462262 Pounds, Width: 0.98425 Inches
Author: Boris Blumberg, Donald R. Cooper, Pamela S. Schindler
Language: en
Binding: Audio CD

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