Business Research Methods

This book is designed to discuss in a lucid and easy-to-understand manner, the theoryas well as applied aspects of business research. With many examples from the indiancontext and a number of application exercises covering various research tools andtechniques, it will fulfill the requirements of the students as well as teachers of thesubject. Designed to serve primarily as a text-book for business management students,it will also be useful as reference practising managers and researchers invarious fields.