This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
| ISBN-13: | 9789353503260 |
| ISBN-10: | 9353503264 |
| Publisher: | Cengage Learning |
| Publication date: | 2013 |
| Pages: | 664 |
| Product dimensions: | Height: 1.85039 Inches, Length: 7.99211 Inches, Weight: 2.2 Pounds, Width: 9.99998 Inches |
| Author: | William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin |
| Language: | en |
| Binding: | Paperback |
Discover more books in the same category
