From the Publisher Cases only version of the core text. 38 cases, all new and all revised, organized by industry. From the Back Cover Key Benefit: A component of David's Strategic Management, 6/e, this book is unique in its lively, conversational style, practitioner-oriented perspective, numerous experiential exercises, and exceptionally up-to-date cases that focus on real companies in the news. Key Topics: It integrates three very contemporary themes throughout each chapter globalization, the natural environment, and technology. Presents cases for study and skill-building in all the major areas of strategy formulation, implementation, and evaluation.
| ISBN-13: | 9780135654583 |
| ISBN-10: | 0135654580 |
| Publisher: | Prentice Hall College Div |
| Publication date: | 1996 |
| Edition description: | 6th |
| Pages: | 659 |
| Product dimensions: | Height: 10.25 Inches, Length: 1 Inches, Weight: 2.91451110364 Pounds, Width: 8.25 Inches |
| Author: | Fred R. David |
| Language: | en |
| Binding: | Paperback |
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