Presents 32 strategic marketing case studies representing a wide range of marketing problems and industries, including consumer and industrial situations. The first five chapters introduce and describe analysis methods used, followed by the case studies. Appendices describe how to use the computer program that comes with the volume to analyze cases. Annotation c. by Book News, Inc., Portland, Or.
| ISBN-13: | 9780023794247 |
| ISBN-10: | 0023794240 |
| Publisher: | Prentice Hall |
| Publication date: | 1997-11-25 |
| Edition description: | 1 |
| Pages: | 360 |
| Product dimensions: | Height: 9.25 Inches, Length: 7 Inches, Weight: 1.10451593262 Pounds, Width: 0.75 Inches |
| Author: | McDonald, William J., Ph.D. |
| Language: | en |
| Binding: | Paperback |
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