With case studies and insight into the business practices of Muslim countries, this text discusses the limitations, challenges - and opportunities - Western companies can expect to encounter when marketing in Muslim countries. It includes a discussion on the reasons for Western multinationals' avoidance of marketing in the Middle East and an examination of political and cultural changes and fragmentation in the Middle East.
| ISBN-13: | 9780130283573 |
| ISBN-10: | 0130283576 |
| Publisher: | Prentice Hall |
| Publication date: | 2001 |
| Edition description: | 1 |
| Pages: | 178 |
| Product dimensions: | Height: 9.25 Inches, Length: 7.25 Inches, Weight: 0.85 Pounds, Width: 0.75 Inches |
| Author: | John A. Quelch |
| Language: | en |
| Binding: | Paperback |
Discover more books in the same category
