Written from a practitioner's perspective, this book explains how to integrate a company's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas.
| ISBN-13: | 9780844202938 |
| ISBN-10: | 0844202932 |
| Publisher: | McGraw-Hill |
| Publication date: | 1999-01-11 |
| Edition description: | 1 |
| Pages: | 320 |
| Product dimensions: | Height: 1 Inches, Length: 6.25 Inches, Weight: 1.3 Pounds, Width: 1 Inches |
| Author: | Alan Dutka |
| Language: | en |
| Binding: | Hardcover |
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