First published in 1984 to wide acclaim, John O'Shaugnessy's best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.
| ISBN-13: | 9781138792876 |
| ISBN-10: | 113879287X |
| Publisher: | Routledge |
| Publication date: | 2014-08-21 |
| Edition description: | 1 |
| Pages: | 766 |
| Product dimensions: | Height: 9.8 Inches, Length: 7.5 Inches, Weight: 3.34882175978 Pounds, Width: 1.8 Inches |
| Author: | John O'Shaughnessy |
| Language: | en |
| Binding: | Hardcover |
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