This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
| ISBN-13: | 9780030211089 |
| ISBN-10: | 0030211085 |
| Publisher: | South-Western College Pub |
| Publication date: | 2000-07-06 |
| Edition description: | 9 |
| Pages: | 592 |
| Product dimensions: | Height: 11.18108 Inches, Length: 8.74014 Inches, Weight: 3.16142883708 Pounds, Width: 0.98425 Inches |
| Author: | Roger D. Blackwell, Paul W. Miniard, James F. Engel |
| Language: | en |
| Binding: | Hardcover |
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