For undergraduate and graduate consumer behaviour courses. The text that set the standard for consumer behaviour study. Consumer Behaviour explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
| ISBN-13: | 9780273787136 |
| ISBN-10: | 0273787136 |
| Publisher: | Pearson |
| Publication date: | 2015 |
| Edition description: | 11th edition |
| Pages: | 492 |
| Product dimensions: | Height: 10.87 Inches, Length: 8.5 Inches, Weight: 1.10231131 Pounds, Width: 1.16 Inches |
| Author: | Leon G. Schiffman, Joseph Wisenblit |
| Language: | en |
| Binding: | Paperback |
Discover more books in the same category
