Part I Consumers, marketers, and technology -- Part II The consumer as an individual -- Part III Communication and consumer behavior -- Part IV Social and cultural settings -- Part V Consumer decision-making, marketing ethics, and consumer research.
| ISBN-13: | 9789353069834 |
| ISBN-10: | 9353069831 |
| Publisher: | Pearson Education/Prentice Hall |
| Publication date: | 2019 |
| Edition description: | 12th |
| Pages: | 670 |
| Product dimensions: | Height: 1.85039 Inches, Length: 7.99211 Inches, Weight: 2.85 Pounds, Width: 9.99998 Inches |
| Author: | Leon G. Schiffman |
| Language: | en |
| Binding: | Paperback |
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