This work presents models of consumer behaviour to underscore the complex interrelationships between the individual consumer and his or her social realities. It includes a website, including additional examples, links to relevant sites, additional text and interactive case studies.
| ISBN-13: | 9780137957255 |
| ISBN-10: | 0137957254 |
| Publisher: | Prentice Hall |
| Publication date: | 1999 |
| Edition description: | Subsequent |
| Pages: | 586 |
| Product dimensions: | Height: 10.5 Inches, Length: 8.5 Inches, Weight: 2.89466950006 Pounds, Width: 1 Inches |
| Author: | Michael R. Solomon |
| Language: | en |
| Binding: | Hardcover |
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