This new edition provides clearly-written, comprehensive coverage of the fundamental psychological, sociological and cultural factors affecting the buying decisions made by personal shoppers and also those taken in industry, business and the public sector. The complex patterns of modem consumption require sophisticated understanding; explanations based solely on economic theory are inadequate, and insights from other social sciences are vital.
| ISBN-13: | 9780077076160 |
| ISBN-10: | 0077076168 |
| Publisher: | McGraw-Hill |
| Publication date: | 1994 |
| Edition description: | Subsequent |
| Pages: | 400 |
| Product dimensions: | Height: 0 Inches, Length: 0 Inches, Weight: 1.75047036028 Pounds, Width: 0 Inches |
| Author: | Peter M. Chisnall |
| Language: | en |
| Binding: | Hardcover |
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