"Consumers, 2/e", by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. "Consumers" is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
| ISBN-13: | 9780071122948 |
| ISBN-10: | 007112294X |
| Publisher: | McGraw-Hill Education - Europe |
| Publication date: | 2001-07-01 |
| Edition description: | I.S.ed |
| Pages: | 761 |
| Product dimensions: | Weight: 3.4612575134 Pounds |
| Author: | Eric Arnould, Linda Price, George Zinkhan |
| Language: | en |
| Binding: | Paperback |
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