'Contemporary Advertising' looks at the evolution of advertising, the scope of advertising, gathering information for advertising planning, planning media strategy, using print media, and much more.
| ISBN-13: | 9780071220606 |
| ISBN-10: | 0071220607 |
| Publisher: | McGraw-Hill Higher Education |
| Publication date: | 2011 |
| Edition description: | 13th Revised edition |
| Pages: | 774 |
| Product dimensions: | Height: 10.799191 Inches, Length: 8.499983 Inches, Weight: 2.3258768641 pounds, Width: 0.700786 Inches |
| Author: | William F. Arens, Michael F. Weigold, Christian Arens |
| Language: | en |
| Binding: | Paperback |
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