Contemporary Business

Table of Contents Pt. 1 Contemporary Business and Its Environment 2 Ch. 1 The Foundations of Business 4 Ch. 2 Economic Challenges Facing the United States 38 Ch. 3 Global Dimensions of Business 66 Ch. 4 Social Responsibility and Business Ethics 96 Careers in Business 134 Pt. 2 The Structure of American Business 140 Ch. 5 Forms of Business Ownership 142 Ch. 6 Entrepreneurship, Small Business, and Franchising 172 Careers in Business 204 Pt. 3 Management and Organization 210 Ch. 7 The Process of Management 212 Ch. 8 Internal Organization 246 Ch. 9 Production and Operations Management 276 Careers in Business 320 Pt. 4 The Human Resource 324 Ch. 10 Human Relations 326 Ch. 11 Human Resource Management 362 Ch. 12 Labor-Management Relations 410 Careers in Business 446 Pt. 5 Marketing Management 450 Ch. 13 Marketing Strategy 452 Ch. 14 Product and Pricing Strategies 482 Ch. 15 Distribution Strategy 516 Ch. 16 Promotional Strategy 550 Careers in Business 582 Pt. 6 Information for Decision Making 586 Ch. 17 Information Systems and Business 588 Ch. 18 Accounting 626 Careers in Business 664 Pt. 7 Financing the Enterprise 668 Ch. 19 Financial Management 670 Ch. 20 Money, the Banking System, and Other Financial Institutions 698 Ch. 21 The Securities Market 740 Ch. 22 Risk Management and Insurance 780 Careers in Business 818 Appendix A Fundamentals of Business Law A1 Appendix B Your Career in Business B1 Appendix C Small Business Planning C1.