(Best-selling authors Boone and Kurtz continue to lead the market with their innovative, up-to-the-minute, student-friendly texts. This 1999 paperback edition is a completely updated version of the market-leading 1998 Contemporary Marketing Wired text at a reduced price. Equipped with the same standard-setting features and ancillaries as the hardbound version, this paperback is completely current, including all new opening vignettes, new boxes, and new examples)
| ISBN-13: | 9780030223136 |
| ISBN-10: | 003022313X |
| Publisher: | Thomson Learning |
| Publication date: | 1998 |
| Edition description: | 1999 ed. |
| Pages: | 864 |
| Product dimensions: | Height: 11.25 Inches, Length: 1.25 Inches, Weight: 3.86029420762 Pounds, Width: 8.75 Inches |
| Author: | Louis E. Boone David L. Kurtz |
| Language: | en |
| Binding: | Misc. Supplies |
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