Illuminates the 'centaur,' showing what today's customers can do, what they're choosing to do, how they're evolving, and where they're headed. Discover how to respond today and begin optimizing your entire organization to serve tomorrow's fastest growing markets and most valuable customers.
| ISBN-13: | 9780130650757 |
| ISBN-10: | 0130650757 |
| Publisher: | Financial Times Prentice Hall |
| Publication date: | 2002-01 |
| Edition description: | 1 |
| Pages: | 336 |
| Product dimensions: | Height: 9 Inches, Length: 6.25 Inches, Weight: 1.15081300764 Pounds, Width: 1.25 Inches |
| Author: | Yoram Wind, Vijay Mahajan |
| Language: | en |
| Binding: | Hardcover |
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