A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations. There is increased emphasis on communication strategy and four new business cases are included.
| ISBN-13: | 9789814636193 |
| ISBN-10: | 9814636193 |
| Publisher: | McGraw-Hill Irwin |
| Publication date: | 2016 |
| Edition description: | 7th Revised edition |
| Pages: | 312 |
| Product dimensions: | Height: 9.13384 Inches, Length: 7.28345 Inches, Weight: 1.10231131 Pounds, Width: 0.3937 Inches |
| Author: | Paul A. Argenti |
| Language: | en |
| Binding: | Paperback |
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