Corporate Community Involvement A Visible Face of CSR in Practice

There has been tremendous growth in CCI projects in recent years and the projects incorporated into some companies’ strategy implementation are now so extensive that they are having a profound impact on community development.In Corporate Community Involvement, Bilge Uyan-Atay examines CCI as a distinct manifestation of CSR and the nature of the relationship between business and society. She asserts that CCI has been described in a piecemeal way and past research has been geographically narrow, failing to take account of different institutional contexts and uncover a more holistic perspective.Dr Uyan-Atay's systematic analysis of CCI behaviours in Turkey provides a comparative research context that is distinct from other environments within which CCI has hitherto been studied. She explores economic, strategic, cultural and institutional influences on CCI and goes a long way to clearing up ambiguity or confusion about where CCI sits as a manifestation of CSR in action.