Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
| ISBN-13: | 9780470848906 |
| ISBN-10: | 0470848901 |
| Publisher: | Wiley |
| Publication date: | 2003-01-06 |
| Edition description: | 1 |
| Pages: | 320 |
| Product dimensions: | Height: 9.25195 Inches, Length: 6.33857 Inches, Weight: 1.43741394824 Pounds, Width: 1.043305 Inches |
| Author: | Ulrich Steger |
| Language: | en |
| Binding: | Hardcover |
Discover more books in the same category
Be the first to review this book!
