Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases.
| ISBN-13: | 9780071317009 |
| ISBN-10: | 0071317007 |
| Publisher: | McGraw-Hill/Irwin |
| Publication date: | 2012 |
| Edition description: | 18th Revised edition |
| Pages: | 1184 |
| Product dimensions: | Height: 9.901555 Inches, Length: 7.999984 Inches, Weight: 3.37968647646 Pounds, Width: 1.29921 Inches |
| Author: | Arthur A. Thompson |
| Language: | en |
| Binding: | Paperback |
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