This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.
| ISBN-13: | 9781032403694 |
| ISBN-10: | 1032403691 |
| Publisher: | Routledge |
| Publication date: | 2023 |
| Edition description: | 1 |
| Pages: | 96 |
| Product dimensions: | Height: 8.499983 Inches, Length: 5.499989 Inches, Weight: 0.881849048 Pounds, Width: 0.46 Inches |
| Author: | Michela Addis, Isabella De Stefano, Valeria Guerrisi |
| Language: | en |
| Binding: | Hardcover |
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