Thus book deal with the customer retention. Customer retention is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship.
| ISBN-13: | 9781680942293 |
| ISBN-10: | 1680942298 |
| Publisher: | Arcler Press |
| Publication date: | 2015 |
| Pages: | 285 |
| Product dimensions: | height: 40 mm, length: 200 mm, width: 140 mm |
| Author: | Liam Babicka, Wout Barenberg |
| Language: | en |
| Binding: | Paperback |
