Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.
| ISBN-13: | 9780230369085 |
| ISBN-10: | 0230369081 |
| Publisher: | Palgrave Macmillan UK |
| Publication date: | 2012-11-16 |
| Pages: | 295 |
| Product dimensions: | Height: 8.5 Inches, Length: 5.5 Inches, Weight: 1.1464037624 Pounds, Width: 0.75 Inches |
| Author: | P. Rajagopal |
| Language: | en |
| Binding: | Hardcover |
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