Design A Business Case

How to stimulate innovation in your organization as an ongoing process?How to bridge the complementary skills that exist in your organisation?What leads to an integration of mind, matter, image and identity?Design: A Business Case can lead you to all of this and more. It combines the intellectual frameworks of Design Thinking, the operational and implementing mechanisms of Design Management as well as the skills of Design that embody these two. Design Thinking inspires, Design Management enables, Design embodies.This book aims to reconcile the three and encourage organizational and professional environments in which their combined forces can thrive and succeed.Brigitte Borja de Mozota is one of the world's most prominent scholars in the domain of design management and author of the reference book Design Management - Using Design to Build Brand Value and Corporate Innovation. Currently, a consultant as well as professor and supervisor of MBA "managing by design" theses, she concentrates on mission-driven projects and to develop tools to help understand the value of the design industry and design-driven innovation, as well as on leadership challenges in economics.Steinar Valade-Amland has acted as an independent consultant through his own setup, THREE POINT ZERO, working for a wide range of private sector companies, NGOs and public sector organizations, since he stepped down after twelve years as CEO of the Association of Danish Designers in 2012. He has written numerous articles in trade magazines, contributed to several books and played an active role in processes focusing on design policy, design practice and design education - in particular on a European level. Author of INNOLITERACY - From Design Thinking to Tangible Change.