The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
| ISBN-13: | 9780071352871 |
| ISBN-10: | 0071352872 |
| Publisher: | McGraw Hill Professional |
| Publication date: | 2000-02-11 |
| Edition description: | 4 |
| Pages: | 600 |
| Product dimensions: | Height: 9.5 Inches, Length: 6.5 Inches, Weight: 2.15 Pounds, Width: 1.75 Inches |
| Author: | Edward L. Nash |
| Language: | en |
| Binding: | Hardcover |
Discover more books in the same category
Be the first to review this book!
