Don't Put Socks on the Hippopotamus And Other Rules of Business Life

Terry Kelley developed his 'Rules of Business Life' to illustrate business principles in a way that made the audiences he spoke to wake up and take notice. When he was asked whether a book of them was available, at first he laughed at them. Then he decided they might have a point. The hippopotamus rule reminds us to beware tasks which are pointless, in a way we're unlikely to forget. A further 74 rules reflect the personal style of Terry Kelley, who explains 'I know it's the style I respond to best, so I've attempted to be the person I would listen to'.