This book demonstrates the relevance of applying economics principles to solve business problems, using a unique business first approach. Key economic theories are clearly explained within the context of modern business, drawing on a wealth of contemporary examples to bring the topics to life. The pedagogy allows students to consolidate their learning and equips them with the economic tools to confront real business situations.
| ISBN-13: | 9780077124731 |
| ISBN-10: | 0077124731 |
| Publisher: | McGraw-Hill Education |
| Publication date: | 2009 |
| Edition description: | 3 |
| Pages: | 442 |
| Product dimensions: | Height: 10.39368 Inches, Length: 7.67715 Inches, Weight: 0.00220462262 Pounds, Width: 0.70866 Inches |
| Author: | David Begg, Damian Ward |
| Language: | en |
| Binding: | Paperback |
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