Economics for Business

Economics for Business is an engaging introductory text, full of examples and cases enabling students to grasp complex economic theory and understand its relevance in real-world business scenarios. Students will enjoy the clarity and wit of the writing style and benefit from the quirky learning features and illustrations. Produced in an organized, traditional structure, this textbook discusses topical issues, as well as offering a modern coverage of economic theory. The Credit Crunch and its aftermath are amply covered, and on the theory side behavioral economics makes appearances throughout. Also, reflecting the expertise of the authors, the book's presentation is enriched throughout by economic-historical context.