Educational Marketing

Review The power of the book lies in the examples of practical approaches borrowed from the business world and adapted by Holcomb to the education community. Aspiring administrators, newly appointed ones, or seasoned veterans will find the book to be a valuable resource as they focus on their schools' academic programs.>>> (George E. Pawlas)The power of the book lies in the examples of practical approaches borrowed from the business world and adapted by Holcomb to the education community. Aspiring administrators, newly appointed ones, or seasoned veterans will find the book to be a valuable resource as they focus on their schools' academic programs. (George E. Pawlas) Product Description The American public school system is the biggest business in the world. Too frequently the schools are still thought of as 'the little red schoolhouse' and are marketed to their many and varied clients as such. This book provides a method by which students of teaching and learning, school board members, superintendents of schools, school principals, state and federal lawmakers, educational agencies at all levels might use some of the private sector ideas to effectively and efficiently market their products to the right 'consumers.' Holcomb discusses education as a product as well as a service. It can be measured, evaluated, weighed, verbalized, packaged...and marketed. Used here, 'marketing' is simply the exchange of money, goods, or services for other money, goods, or services. With his extensive experience in educational services, the author offers much to help the public school system. About the Author John H. Holcomb is Director, Cross Timbers School Development Council, Tarleton State University, which is a part of the Texas A&M University system. He is also founder and executive officer of the educational consulting firm, Holcomb and Associates.