New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.
| ISBN-13: | 9781403991768 |
| ISBN-10: | 1403991766 |
| Publisher: | Palgrave Macmillan UK |
| Publication date: | 2006-03-15 |
| Pages: | 288 |
| Product dimensions: | Height: 8.50392 Inches, Length: 5.5118 Inches, Weight: 0.9700339528 Pounds, Width: 0.6251956 Inches |
| Author: | Sten Söderman |
| Language: | en |
| Binding: | Hardcover |
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