This book will be of immense worth to students, scholars and practitioners of marketing and entrepreneurship, and will contribute to a new dialogue between the two disciplines.
| ISBN-13: | 9781840649123 |
| ISBN-10: | 1840649127 |
| Publisher: | Edward Elgar Publishing Inc. |
| Publication date: | 2002 |
| Edition description: | 1 |
| Pages: | 259 |
| Product dimensions: | Height: 9.25 Inches, Length: 6.25 Inches, Weight: 1.10231131 Pounds, Width: 1 Inches |
| Author: | Björn Bjerke, Claes M. Hultman |
| Language: | English |
| Binding: | Hardcover |
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