The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
| ISBN-13: | 9780230537996 |
| ISBN-10: | 0230537995 |
| Publisher: | Palgrave Macmillan |
| Publication date: | 2010-08-20 |
| Edition description: | 2010 |
| Pages: | 305 |
| Product dimensions: | Height: 9 Inches, Length: 6 Inches, Weight: 1.1353806493 Pounds, Width: 1 Inches |
| Author: | Stefan Schwarzkopf, Rainer Gries |
| Language: | en |
| Binding: | Hardcover |
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