Most of us have experienced the power of marketing, whether we are senior members of the workforce or just out of school. Essentials of Marketing introduces the study of marketing by grounding initial concepts within our experiences as consumers and members of the community. Building upon this foundation, the text features lively Australian, New Zealand and global examples sure to maintain student interest at a high level.
| ISBN-13: | 9780170122672 |
| ISBN-10: | 0170122670 |
| Publisher: | Thomson |
| Publication date: | 2005 |
| Edition description: | 2nd |
| Pages: | 541 |
| Product dimensions: | Height: 1.5748 Inches, Length: 7.874 Inches, Weight: 1.10231131 Pounds, Width: 5.5118 Inches |
| Author: | J. Summers |
| Language: | en |
| Binding: | Paperback |
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