This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices". This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
| ISBN-13: | 9780071317023 |
| ISBN-10: | 0071317023 |
| Publisher: | McGraw-Hill/Irwin |
| Publication date: | 2012 |
| Edition description: | 13 |
| Pages: | 682 |
| Product dimensions: | Height: 9.99998 Inches, Length: 7.999984 Inches, Weight: 3.22095364782 Pounds, Width: 0.901573 Inches |
| Author: | William D. Perreault, Joseph P. Cannon, Edmund Jerome McCarthy |
| Language: | en |
| Binding: | Paperback |
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