At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This book includes a variety of examples, explanations, frameworks, models, classification systems, cases, and "how-to-do-it" techniques that relate to our overall framework for marketing strategy planning
| ISBN-13: | 9781259251634 |
| ISBN-10: | 1259251632 |
| Publisher: | McGraw-Hill Education |
| Publication date: | 2015 |
| Edition description: | 14th edition |
| Pages: | 717 |
| Product dimensions: | Height: 10.700766 Inches, Length: 8.598408 Inches, Weight: 2.98064978224 Pounds, Width: 0.999998 Inches |
| Author: | William D. Perreault (Jr.), Joseph P. Cannon (Assistant professor of marketing), Edmund Jerome McCarthy |
| Language: | en |
| Binding: | Paperback |
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