Ethos, Technology, and AI in Contemporary Society The Character in the Machine

"Bringing together expert rhetorical theorists and technologists, this book explores our current understanding of and attitudes toward ethos, credibility, trust, and technology. Recent advancements in technology, including the development of digital technologies, the growth of algorithmic machine learning and AI, and the circulation of disinformation in social media necessitate a re-evaluation of ethos. In this edited collection, contributors theorize how ethos is enabled, constrained, and reloaded through new communication technologies. Chapters address key philosophical questions concerning the rhetorical agency of modern communicating machines such as ChatGPT and digital assistants including Siri and Alexa. Assessing the relationship between ethos and technology reveals contemporary tensions and insecurities regarding issues including authenticity, trust, and authorship. This book will be of interest to students and scholars in the fields of Rhetoric, Communication Studies, Technology Studies, Digital Humanities and Cultural Studies"-- Provided by publisher.