Getting swept up into the excitement of the dot.com boom, many managers left traditional business sense behind. E-commerce expert Sarah McCue offers a practical guide to help small and midsize companies get back on track and back to the basics. Based on lessons learned from the dot.com rise and fall, this practical resource reintroduces proven business practices in the context of e-commerce as it illustrates how to eslish and implement effective Internet strategy. Offering insight into the secrets of e-commerce, Building E-Commerce Strategies focuses on the nine functional areas of e-commerce, offers in-depth coverage of challenges and opportunities unique to e-commerce, highlights effective Web sites, addresses Internet marketing issues, and much more.
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