Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. Competitive advantages are created only by thinking in new way. By thinking what has not been thought.
| ISBN-13: | 9783031716621 |
| ISBN-10: | 3031716620 |
| Publisher: | Kauppakamari |
| Publication date: | 2024-09-29 |
| Pages: | 145 |
| Author: | Markku Vierula |
| Language: | en |
| Binding: | Hardcover |
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