The spectrum of interest in focus groups covers virtually all disciplines, and the variety of the applications for this technique is extraordinary. In nine parts, Graham Walden explores what a focus group is, how they are best used, the strengths and weaknesses of focus groups and the ethical issues surrounding focus groups, amongst other things.
| ISBN-13: | 9780857025678 |
| ISBN-10: | 0857025678 |
| Publisher: | SAGE Publications |
| Publication date: | 2012-10-03 |
| Edition description: | 1 |
| Pages: | 1656 |
| Product dimensions: | Height: 9.8 Inches, Length: 6.7 Inches, Weight: 6.6800065386 Pounds, Width: 5.1 Inches |
| Author: | Graham R Walden |
| Language: | en |
| Binding: | Hardcover |
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