Food and Wine Tourism

"Nowadays, wine has become an important beverage that is increasingly being consumed more frequently all over the world, and its production and marketing has received increasing attention from consumers, specialists, and producers. As a result, the growing importance of wine tourism for many destinations and the role of this type of tourism in supporting local economies is now beginning to be understood. it has also been highlighted that wine tourism can play a significant role in the development of tourism by contributing to the economic and social support of local regions and communities. Food and wine harmony play a pivotal role in tourist's food experience while traveling. Both food and wine tours for the tourists, if planned well in achance will bring more revenue to a destination and at the same time will motivate tourists to avail themselves more of such tours in the future. Gastronomy, food and wine tourism has become a rapidly growing area of tourism research and tourism product develop-ment. From the perspective of the consumer, food is an integral component of daily life and therefore of travel. From a tourism production perspective, food offers potential for firm and destination marketing opportunities, specialized tourism products based on food experiences, and the possibility of enhancing economic linkages between tourism and agriculturall production. his edition is thoroughly revised and new chapters are added. The objective of the book is that readers will get acquainted with wine and touriss industry. Therefore, the aim of this book is to examine gastronomic tourism and its potential, offering both theoretical and practical Coas ations, Students will understand the relation between food, wine, and sustainable tourism."--Back cover