This book provides an overview of brand’s foundation management, it is not built on physical materials, product features and the like, but fashioned from the intangible, dynamic forces that are nearly impossible to define and quantify, yet hold the keys to greater brand meaning and understanding.
| ISBN-13: | 9781680950090 |
| ISBN-10: | 1680950096 |
| Publisher: | Delve Publishing LLC |
| Publication date: | 2015-01-01 |
| Author: | PROF. MARK HERNANDEZ AND DR.WILLAM JOHNSBERG |
| Language: | English |
| Binding: | Hardcover |
