This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
| ISBN-13: | 9780077098667 |
| ISBN-10: | 0077098668 |
| Publisher: | McGraw-Hill |
| Publication date: | 2002-08 |
| Pages: | 355 |
| Product dimensions: | Height: 10.2999794 Inches, Length: 7.5999848 Inches, Weight: 2.1384839414 Pounds, Width: 0.7499985 Inches |
| Author: | David Jobber, John Fahy |
| Language: | en |
| Binding: | Paperback |
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