Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that is ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
| ISBN-13: | 9780077109189 |
| ISBN-10: | 007710918X |
| Publisher: | McGraw-Hill Education |
| Publication date: | 2006 |
| Edition description: | 2nd |
| Pages: | 376 |
| Product dimensions: | Height: 10.1999796 Inches, Length: 7.6999846 Inches, Width: 0.6700774 Inches |
| Author: | David Jobber, John Fahy, Mark Kavanagh |
| Language: | en |
| Binding: | Paperback |
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